When you are just a startup in online marketing, your goal is to maximize whatever investment you have. Free press release companies can be tempting because you don’t have to spend anything to get your story in front of the reporters and media outlets.
If you are one of those businesses thinking of getting a free press release service, here are things that you need to know before agreeing to work with one:
In the recent years, several press release platforms have begun to offer distributing releases for no payment at all. Can they really help in distributing your news?
What Really is a Free Service:
PR experts believe that using a free online platform for distributing releases cannot help any company in reaching the media. They only syndicate the news on their websites and not in other locations. Syndicating of content is only for a limited time.
Usually, they ask their clients to pay for an extra fee to upgrade their services in order for the content to be published in other sites. They also ask fees from their clients if they want a longer posting time on their site or to have links in the release.
Remember that “you get what you pay for.” If you think that you’ll get coverage for hiring a free newswire company, it is far from nowhere. You’ll get no to little traffic at all too.
Most free sites are recognized as “spammy sites” by Google. They offer a number of links that when clicked leads to Google ads, or sometimes to your competitor’s site.
Don’t expect reports from these companies because it’s very unlikely that you’ll get stats of your reached publications and journalists. There’s no tracking or monitoring record that you’ll get if you want to know the result of your content marketing campaign. PR experts advise that if you have a groundbreaking story to tell, you better hire the services of a paid online distribution platform than a free one.
What it’s like investing in a paid newswire company?
This may not be the first time that you hear that investing in a paid distribution service like eReleases is more worth your time, effort and money. Paid sites are more legit form of distributing your story online.
These companies have real connections with a number of reporters and news outlets. Aside from that you can be assured of placement in the major search engines like Google News.
You don’t have to wonder how your marketing is performing. Depending on the company, you get metric reports that indicate how far your releases has reached. This allows you to measure the success of your PR campaign.
If you have a great story to tell, seeking the help of a press release distribution site is a better way to gain media placements. Adding to the traditional way of reaching out to reporters, using a paid site is a good method that can supplement your media relations tactics.
News is distributed through online news sites, search engines, portals and databases. Your story is also submitted to your niche industry, increasing the possibility of getting mentions or earned media.
Journalists who subscribe to your industry will definitely get notified about your story. Although there is no real guaranteed placement, your exposure to the media is a good way to build traction and for them to get familiar with your brand.
Any campaign should be tracked to know the results. It is also a measure if you met your goals. A paid press release service provides tracking and statistics that indicate how well your content is performing.
A paid newswire company provides a report that indicates the number of people who viewed your release, the number of unique visitors, where it was published online and monthly page views.
Another advantage of collaborating with a paid service is that you can incorporate brand assets including images, video, stats and infographics that can make your release more interesting and interactive for the audience.